Bits of insight for brands
Tips for Company Culture during Covid 19: Listen
Leadership in times of crisis requires trust, which begins with empathy and respecting the needs of employees and clients alike. What we hear is that they’re looking to us for stability and...
Tips for Company Culture during Covid 19: Appreciate
We call our core values the Madison Ways, and they, more than anything, will see us through the coming months. Maybe they could help you too. We value our team members and take every opportunity to...
Tips for Brands during Covid 19: Culture matters more than ever.
It’s said that character is not shown in your thoughts and words, but is revealed in your actions. The same could be said for your company culture. Culture matters more than ever, both for your...
Tips for Brands during Covid 19: Find opportunities. But don’t be opportunistic.
Social isolation is leaving us all feeling a bit…well…isolated. You have the opportunity to simply be available. But what do you do when you can’t reach out in person? You go creative, you digital...
Tips for Brands during Covid 19: Sincerity is incredibly important
What’s true about brands in times of crisis has been true in all times: Be your authentic self. Don’t try to be something you’re not, and show a genuine interest in, and understanding of, your...
Tips for Brands during Covid 19: Hit the pause button
Many companies continue to promote like it’s business as usual. To survive this crisis, marketing is obviously crucial, but overly promotional tactics can seem out of touch (or even disrespectful)...
Rebrands require stakeholder alignment
Rebrands are investments in time and money. They’re also an investment by everyone connected to your brand. To get it right, start by identifying and aligning key stakeholders (hint: they’re not...
Consistency: The secret weapon of branding
They’re in your pantry, on the highway, in church, at the ballgame and at grandma’s house. They’re brand impressions and we see thousands every day. In such a crowded whirlwind of chaos, how does...
Harness the emotional power of color
Nobody has a favorite logo shape, and few outside the design world have a favorite typeface. But everyone has a favorite color. People feel personally connected to color in a way that can also...
Rebranding? Do this first.
Every rebrand has a rhyme and reason for being—a merger, an acquisition, a new product/service/audience. Whatever the reason, every big branding leap should start with one critical step: clearly...