The full spectrum of P&G’s brand palette was needed to tell a complete visual story in every format. We used color, icons and data graphics to organize the information. Meanwhile, engaging photography kept the focus on the people who actually feel the impact of Citizenship programs around the globe.
With the help of other P&G partners, we promoted the report across multiple online channels and social media. Starting with a single point of focus, we transitioned readers toward the full 136-page interactive report and the 24-page executive summary.