IMTS is the country’s largest manufacturing conference. Sounds like the perfect place to unveil revolutionary voice activation technology. To break through in a gigantic, chaotic, loud space, our client didn’t need to be the loudest voice—just the most captivating....
While staying true to a deep generational legacy, this established local icon wanted to expand their appeal to a wider audience and their parents. A clearer identity was the place to start. Working closely with the steering committee and our research partners, we...
Teaching kids with special needs requires special resources. Exceptional Child—a comprehensive training program created by e-learning experts at Vector Solutions—gets teachers ready. The brand needed a visual identity that was as flexible and easy to grasp as its...
To say Dearborn County Hospital needed a fresh start is an understatement. Stereotyped as “small-town community,” they needed to compete with larger regional health systems for a wider territory of patients. The hospital was also saddled with an outdated (negative)...
As an expanding franchise, the Sleepy Bee needed a structured brand system to make sure their original vision survived and stayed consistent—no matter who was bringing it to life. At Sleepy Bee, it all starts with fresh ingredients. So, that’s where we started, too....
When the Sisters of Mercy decided to close two schools to open a new, combined school, they faced serious challenges and a rare opportunity. With deep involvement from all stakeholders, we created a brand that embraced their enduring legacy and pushed the school...
Advanced Testing Laboratory had grown by referral for 30 years, and were in the midst of greatly expanding their service model into full outsourcing. They needed a clear position and a new identity that would resonate with both scientists and business leaders. After...
EyeMed’s upbeat and bold brand recently needed a little refresher to stay true to its modern, optimistic spirit. We took the seed of the existing brand and expanded it, energized it, and differentiated it from clinical and dry health benefits brands. We’re continually...