Brand Strategy

ATL Brand

ATL Brand

Advanced Testing Laboratory had grown by referral for 30 years, and were in the midst of greatly expanding their service model into full outsourcing. They needed a clear position and a new identity that would resonate with both scientists and business leaders. After...

EyeMed Brand

EyeMed Brand

EyeMed’s upbeat and bold brand recently needed a little refresher to stay true to its modern, optimistic spirit. We took the seed of the existing brand and expanded it, energized it, and differentiated it from clinical and dry health benefits brands. We’re continually...