A candidate for a comprehensive cure Highpoint Health Brand 3 To say Dearborn County Hospital needed a fresh start is an understatement. Stereotyped as “small-town community,” they needed to compete with larger regional health systems for a wider territory of...
What our client’s vision needs to bloom Sleepy Bee Brand Strategy & Brand Creation 3 As an expanding franchise, the Sleepy Bee needed a structured brand system to make sure their original vision survived and stayed consistent—no matter who was bringing it to...
When the students became the teachers Mercy McAuley Brand 3 When the Sisters of Mercy decided to close two schools to open a new, combined school, they faced serious challenges and a rare opportunity. With deep involvement from all stakeholders, we created a...
We use our left brains for the right reasons ATL Brand 3 Advanced Testing Laboratory had grown by referral for 30 years, and were in the midst of greatly expanding their service model into full outsourcing. They needed a clear position and a new identity that...
We have 20/20 brand vision EyeMed Brand 3 EyeMed’s upbeat and bold brand recently needed a little refresher to stay true to its modern, optimistic spirit. We took the seed of the existing brand and expanded it, energized it, and differentiated it from clinical...
