When the Sisters of Mercy decided to close two schools to open a new, combined school, they faced serious challenges and a rare opportunity. With deep involvement from all stakeholders, we created a brand that embraced their enduring legacy and pushed the school...
Advanced Testing Laboratory had grown by referral for 30 years, and were in the midst of greatly expanding their service model into full outsourcing. They needed a clear position and a new identity that would resonate with both scientists and business leaders. After...
Flipdaddy’s already had two successful locations, but they had big expansion plans. They needed a strategic, consistent and flexible brand system to grow from a local eatery to a national chain. That’s when they contacted us. Based on research and organizational...
EyeMed’s upbeat and bold brand recently needed a little refresher to stay true to its modern, optimistic spirit. We took the seed of the existing brand and expanded it, energized it, and differentiated it from clinical and dry health benefits brands. We’re continually...