Brand Led Marketing

EM SAM Conference 2024

EM SAM Conference 2024

Challenge Every year, EyeMed hosts their Sales and Marketing conference for their internal sales and marketing teams (SAM). It’s an opportunity to connect with EyeMed employees, celebrate accomplishments and plan for the year ahead. To generate excitement and create...

Cintas Impact Report

Cintas Impact Report

While Cintas has a yearly environmental, social and governance (ESG) report that touches on their Community Impact initiative, this year, they wanted to elevate that initiative with something more substantial. That’s where we came in.You’ve heard us discuss the...

A new hive for a bee-loved brand

A new hive for a bee-loved brand

The Sleepy Bee is a Cincinnati brunch institution—well-known for its fresh, local bites and its charming atmosphere. When the brand wanted to update their website with an online user experience that matched their in-store one, we went to work.Our first step was a...

EyeMed Delightfully Different

EyeMed Delightfully Different

Fighting against a “sea of sameness” in the vision market, EyeMed needed to tell brokers and employers a story of what makes them stand out. It was our job to create an attention-grabbing campaign and inspire clicks in a medium notorious for generating few clicks, if...

P&G Citizenship

P&G Citizenship

You’ve seen us talk about our work with P&G’s annual Citizenship Report before—the downloadable PDFs, the printed summary pieces, its own microsite. In fact, we’ve had the honor of designing the Citizenship Report since 2016. But in 2021, the game changed. Here’s...

Always Menstrual Health & Hygiene Reports

Always Menstrual Health & Hygiene Reports

The Always brand has—well, always—used its voice to normalize conversations around periods, bringing those important discussions to wider and wider audiences. And since their latest data on menstrual health and hygiene was densely packed with numbers, Always needed a...

P&G Sustainability at Home

P&G Sustainability at Home

Sometimes the project we start with isn’t the project we end up with—especially in the face of a global event that changes everything. We’d just wrapped up an internal sustainability campaign for P&G when COVID-19 arrived. Given the changes it brought, P&G...

EyeMed Transparency Campaign

EyeMed Transparency Campaign

It’s no secret in the insurance world: vision benefits just aren’t a high priority for many companies. The experience tends to be complicated, frustrating, and hard to understand; it’s no wonder the good stuff gets cast aside. But EyeMed’s thought leadership in the...

EyeMed Holiday Program

EyeMed Holiday Program

EyeMed wanted their holiday client gift to be something worth sharing, talking about, and remembering—just like any beloved holiday memory. We coordinated enchanting art, local vendors and thoughtful details to create a unique, beautiful touchpoint that saw marked...