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Harness the emotional power of color

Nobody has a favorite logo shape, and few outside the design world have a favorite typeface. But everyone has a favorite color. People feel personally connected to color in a way that can also connect them to your brand. How can you use color to your brand’s...

Rebranding? Do this first.

Every rebrand has a rhyme and reason for being—a merger, an acquisition, a new product/service/audience. Whatever the reason, every big branding leap should start with one critical step: clearly stating your objective. Once you have your objective, you have your...