LIFE SCI KY BRAND
Bringing a Bold New Vision to NKY
Covington Life Sciences Partners was founded to advance science, education, entrepreneurism and job creation in the Northern Kentucky and Greater Cincinnati Region. With the construction of their new Life Sciences Lab Incubator underway, they came to us with a bold mission: Create a brand that establishes Northern Kentucky as a thriving hub for Life Sciences Innovation. A place that can rival Boston or the Bay Area as a destination for groundbreaking research and development. Larger than a brand launch, this was the beginning of an exciting new chapter for NKY and the Life Sciences Industry. From initial naming through digital launch, we collaborated closely with the LifeSciKY team to bring their brand to life.
The brand was immediately received with acclaim, not only from the LifeSciKY team and board members, but prospective residents and leaders from bioscience companies and the State of KY.
Memorable and future forward, LifeSciKY became the new name and formed the building blocks of the core story. Changing outcomes and lives through advancements and innovation. Accelerating change through science. And doing it all here in Kentucky: a place with proven resources, talent and scientific expertise.
The chosen logo communicates forward momentum and connection through a domino effect, while the gradient conveys depth and vibrancy.
Working with Madison on LifeSciKY has been an absolute pleasure. From day one, the team brought a blend of creativity, professionalism, and follow-through to every aspect of the project. Whether shaping our visual identity or refining key messaging, Madison consistently translated big, ambitious ideas into clear and compelling communications. Their ability to listen deeply, think strategically, and execute quickly made them an invaluable partner during a critical phase of our growth.
—Christin Godale, PhD
EXECUTIVE DIRECTOR, LIFE SCI KY