BE NKY
Second to None: Showcasing how NKY is the #1 region businesses call home
Challenge
BE NKY Growth Partnership provides businesses with the expertise they need to build opportunity in Boone, Kenton and Campbell Counties. After completing an exciting new rebrand, BE NKY came to us to help them reintroduce themselves. Through both print and digital touchpoints, we strategized how to create an awareness campaign that resonated with site selectors and businesses in targeted industries.
Insights
As we dove into what makes Northern Kentucky the right region for businesses to grow, we were impressed by all the awards and accolades. In our chosen concept, we brought together both the range of number 1 awards and NKY’s geographical location at the top of the state. The Kentucky outline was cleverly used as an image frame to bring businesses inside while bold messaging emphasized why NKY is the place to be.
Solution
Once the campaign launched, site selectors and businesses quickly took notice. Digital and trade publication ads garnered nearly a million impressions. While our custom landing page hit a higher than average click through rate.
As a fellow Northern Kentucky business, we enjoyed the opportunity to create an engaging design and messaging strategy for a local organization.
Our team was thrilled with the copy and design for the campaign from Madison—Northern Kentucky—the #1 region businesses call home—driven by the region’s many #1 rankings. The campaign launched through digital and print advertising with very positive feedback and results.
—Cheryl Besl
VP of Marketing & Communications
