BEXION WEBSITE
Pursuing Breakthroughs, Improving Lives
Bexion, a clinical-stage biopharmaceutical company based in the growing life sciences hub of Northern Kentucky, was looking for a digital refresh. They wanted their website to attract pharma investors by better representing their revolutionary innovations. Grounded in user experience, design and brand strategy, we positioned Bexion as a sophisticated leader in biopharma, pursuing breakthroughs that could improve the lives of cancer patients.
We started with a thorough website audit, finding ways to simplify and enhance the online experience for users. We elevated the language for investors, transforming cutting-edge science into an exciting business proposition.
Through our web work, we created a toolbox of icons and design elements that evoke scientific progress, sophistication and precision, attractive to potential investors.
To better leverage their thought-leading content, we created a searchable resource library for users to quickly find press releases, articles and clinical trials by topic.
We were able to distill and enhance science-forward language while highlighting the organization’s larger goal: improving patient’s lives. For investors, this strategic balance between emotion and innovation revealed Bexion’s powerful potential.
Madison was a fantastic partner in redesigning our website. They were there to guide us through every step, helping us transform our complex science into a clear and engaging story. Their team was approachable, skilled, and attentive, ensuring the final product truly reflects who we are. We would gladly recommend them to anyone in need of thoughtful, high-quality design work.
Joyce LaViscount
Chief Financial Officer, BEXION