SPARKHAUS
Innovation has a new home
Blue North, a rising leader for entrepreneurship in NKY wanted to work with the local creative community on a new exciting opportunity. The historic Sims building in Covington was soon to become the new home of a collaborative working space and community hub. Partnering with local and regional leadership and working alongside other key agency partners such as AGNT, we brought the brand, story and visual identity to life. The chosen concept was SparkHaus, rooted in the region’s German heritage and serving as a catalyst for exciting and emerging ideas. Opening this year, SparkHaus is a powerful community where inspiring ideas can thrive.
The historic windows of the Sims building form visual building blocks representing our dynamic, vibrant and ever-growing community.
Another architectural detail we were drawn to was the Spirit of Progress, etched into the Sims building’s facade. We made this iconic symbol of leadership and inspiration a permanent fixture of the brand.
We developed the brand look and feel and messaging framework, handing off a design toolkit for our fellow creative partners to bring to life.
Bold headlines and bright colors generated excitement about the potential of this space, inviting entrepreneurs across the country to consider calling SparkHaus home.
As a Covington-based business for over 25 years, we were proud to be part of this exciting project to enhance and elevate our region.
—Jackie Roberto
Founder and Partner, Madison