Refreshing a Legacy

An independent Catholic school serving students from early childhood through eighth grade, St. Ursula Villa offers a unique and inspiring approach to education. Working together with Madison, the school set out to attract new families, increase awareness, energize their community and better articulate their point of difference.

We started with qualitative research, interviewing parents and speaking with faculty about what makes St. Ursula Villa such an incredible place. We discovered that when it comes to choosing the right school, St. Ursula Villa sits in the “Sweet Spot”: Perfectly combining Ursuline spirituality, academic excellence and whole-child development.

From updated brand positioning and messaging to a versatile visual brand toolbox, our refreshed brand identity captured the unmatched value St. Ursula Villa offers. Our newly created tagline, “Cultivating Confident Learners and Compassionate leaders,” speaks to both St. Ursula Villa’s approach to education and the dynamic way students grow here. The brand refresh has resulted in almost 3 times as many applications from the previous year.