Seeing beyond the brand guidelines EyeMed B2B Collateral System 3 EyeMed realized that inconsistency was keeping a great B2B brand from reaching its full potential. They had started to implement their newly-tightened brand, but the strategy behind the guidelines...
When driving traffic is a medical necessity Cincinnati Children's Conference Strategy & Materials Suite 3 Supporting Cincinnati Children’s engagement strategy at medical conferences was never predictable. Multiple pieces were created from scratch on tight...
We know a clear winner when we see it P&G 2018 Annual Report 3 P&G competes in an era of rapid and constant change. Their markets, their organization—even their visual identity—evolved this year. To be fully ready to win in the future, P&G’s competitive...
Standing out in the high school crowd Elder High School Identity 3 While staying true to a deep generational legacy, this established local icon wanted to expand their appeal to a wider audience and their parents. A clearer identity was the place to start....
An education in empathy Exceptional Child Brand 3 Teaching kids with special needs requires special resources. Exceptional Child—a comprehensive training program created by e-learning experts at Vector Solutions—gets teachers ready. The brand needed a visual...
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