Digital tools should simplify our lives and make it easier to do our jobs. So it was a surprise to us and our UX/UI designer Matt Overwine to learn that in many emergency rooms, cardiac events—and how doctors react to them—are still recorded on paper. So along with...
The Sisters of Mercy have schools all over the world through the Mercy Education System of the Americas (or MESA). But each school in the system expressed their values in a different way. They needed to define what makes a Mercy Education so special, with buy-in from...
A lot has changed since St. Joseph Orphanage—now NewPath Child and Family Solutions—opened its doors in 1829. After recently becoming an independent non-profit, they needed a brand refresh to reflect that new status and their growing range of services. But such an...
When McNicholas High School developed a new strategy for their organization, they wanted a new brand strategy, too. That’s where we came in. In order to rise above the noise of a fiercely competitive market of local high schools, we needed to define what makes McNick...
IMTS is the country’s largest manufacturing conference. Sounds like the perfect place to unveil revolutionary voice activation technology. To break through in a gigantic, chaotic, loud space, our client didn’t need to be the loudest voice—just the most captivating....
While staying true to a deep generational legacy, this established local icon wanted to expand their appeal to a wider audience and their parents. A clearer identity was the place to start. Working closely with the steering committee and our research partners, we...
KZF Design is a multi-disciplinary architectural firm that uses well-designed spaces to shape a company’s culture. We use well-designed brand systems to shape a company’s connection with clients. When their brand needed another look, we hit it off right away....
Teaching kids with special needs requires special resources. Exceptional Child—a comprehensive training program created by e-learning experts at Vector Solutions—gets teachers ready. The brand needed a visual identity that was as flexible and easy to grasp as its...
To say Dearborn County Hospital needed a fresh start is an understatement. Stereotyped as “small-town community,” they needed to compete with larger regional health systems for a wider territory of patients. The hospital was also saddled with an outdated (negative)...
As an expanding franchise, the Sleepy Bee needed a structured brand system to make sure their original vision survived and stayed consistent—no matter who was bringing it to life. At Sleepy Bee, it all starts with fresh ingredients. So, that’s where we started, too....