The Sleepy Bee is a Cincinnati brunch institution—well-known for its fresh, local bites and its charming atmosphere. When the brand wanted to update their website with an online user experience that matched their in-store one, we went to work.Our first step was a...
On its surface, GiveToGet (or GTG) is a talent acquisition app, connecting job recruiters to potential candidates. But a deeper look reveals their altruistic intentions—and the complexity of designing their app.Typical recruiters make up to 25% of the base salary of...
This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an emotional connection. UP!’s app connects people in the...
Fighting against a “sea of sameness” in the vision market, EyeMed needed to tell brokers and employers a story of what makes them stand out. It was our job to create an attention-grabbing campaign and inspire clicks in a medium notorious for generating few clicks, if...
You’ve seen us talk about our work with P&G’s annual Citizenship Report before—the downloadable PDFs, the printed summary pieces, its own microsite. In fact, we’ve had the honor of designing the Citizenship Report since 2016. But in 2021, the game changed. Here’s...
When you’re in a highly-regulated industry like EyeMed, one where customers also skew toward vision problems, accessibility and ADA compliance are constant concerns. But repeatedly adjusting a website and inventory of printed pieces isn’t the most efficient solution....
The Always brand has—well, always—used its voice to normalize conversations around periods, bringing those important discussions to wider and wider audiences. And since their latest data on menstrual health and hygiene was densely packed with numbers, Always needed a...
The Sisters of Mercy have schools all over the world through the Mercy Education System of the Americas (or MESA). But each school in the system expressed their values in a different way. They needed to define what makes a Mercy Education so special, with buy-in from...
Sometimes the project we start with isn’t the project we end up with—especially in the face of a global event that changes everything. We’d just wrapped up an internal sustainability campaign for P&G when COVID-19 arrived. Given the changes it brought, P&G...
A lot has changed since St. Joseph Orphanage—now NewPath Child and Family Solutions—opened its doors in 1829. After recently becoming an independent non-profit, they needed a brand refresh to reflect that new status and their growing range of services. But such an...