An independent Catholic school serving students from early childhood through eighth grade, St. Ursula Villa offers a unique and inspiring approach to education. Working together with Madison, the school set out to attract new families, increase awareness, energize their community and better articulate their point of difference.
The Sisters of Mercy have schools all over the world through the Mercy Education System of the Americas (or MESA). But each school in the system expressed their values in a different way. They needed to define what makes a Mercy Education so special, with buy-in from stakeholders across the globe – all while leaving enough flexibility for individual school self-expression. That’s where we came in.
When McNicholas High School developed a new strategy for their organization, they wanted a new brand strategy, too. That’s where we came in. In order to rise above the noise of a fiercely competitive market of local high schools, we needed to define what makes McNick truly unique. It would help them connect with potential students and stay relevant not just now, but for years to come.
While staying true to a deep generational legacy, this established local icon wanted to expand their appeal to a wider audience and their parents. A clearer identity was the place to start.
When the Sisters of Mercy decided to close two schools to open a new, combined school, they faced serious challenges and a rare opportunity. With deep involvement from all stakeholders, we created a brand that embraced their enduring legacy and pushed the school firmly into the future.