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Tips for Brands during Covid 19:  Hit the pause button

Tips for Brands during Covid 19: Hit the pause button

Many companies continue to promote like it’s business as usual. To survive this crisis, marketing is obviously crucial, but overly promotional tactics can seem out of touch (or even disrespectful) right now. Part of the problem may be automated email campaigns created...
Rebrands require stakeholder alignment

Rebrands require stakeholder alignment

Rebrands are investments in time and money. They’re also an investment by everyone connected to your brand. To get it right, start by identifying and aligning key stakeholders (hint: they’re not just customers). Mobilize internal stakeholders A rebrand is hard enough...
Consistency: The secret weapon of branding

Consistency: The secret weapon of branding

They’re in your pantry, on the highway, in church, at the ballgame and at grandma’s house. They’re brand impressions and we see thousands every day. In such a crowded whirlwind of chaos, how does your brand gain recognition? The secret is not to be the loudest, most...