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Tips for Company Culture during Covid 19: Listen

Leadership in times of crisis requires trust, which begins with empathy and respecting the needs of employees and clients alike. What we hear is that they’re looking to us for stability and answers.  From the beginning, we’ve focused on listening to clients,...

Tips for Brands during Covid 19: Culture matters more than ever.

It’s said that character is not shown in your thoughts and words, but is revealed in your actions. The same could be said for your company culture. Culture matters more than ever, both for your business and your brand’s reputation. Employees are improvising and making...

Tips for Brands during Covid 19: Hit the pause button

Many companies continue to promote like it’s business as usual. To survive this crisis, marketing is obviously crucial, but overly promotional tactics can seem out of touch (or even disrespectful) right now. Part of the problem may be automated email campaigns created...

Rebrands require stakeholder alignment

Rebrands are investments in time and money. They’re also an investment by everyone connected to your brand. To get it right, start by identifying and aligning key stakeholders (hint: they’re not just customers). Mobilize internal stakeholders A rebrand is hard enough...

Consistency: The secret weapon of branding

They’re in your pantry, on the highway, in church, at the ballgame and at grandma’s house. They’re brand impressions and we see thousands every day. In such a crowded whirlwind of chaos, how does your brand gain recognition? The secret is not to be the loudest, most...