Rebrands are investments in time and money. They’re also an investment by everyone connected to your brand. To get it right, start by identifying and aligning key stakeholders (hint: they’re not just customers). Mobilize internal stakeholders A rebrand is hard enough...
Every rebrand has a rhyme and reason for being—a merger, an acquisition, a new product/service/audience. Whatever the reason, every big branding leap should start with one critical step: clearly stating your objective. Once you have your objective, you have your...