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Tips for Brands during Covid 19: Culture matters more than ever.

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It’s said that character is not shown in your thoughts and words, but is revealed in your actions. The same could be said for your company culture.

Culture matters more than ever, both for your business and your brand’s reputation. Employees are improvising and making decisions in situations they’ve never seen before. They can’t always fall back on policies, playbooks or precedent. All they have is their cultural memory.

Brands that stick to their core values to maintain a strong culture will respond well. Those that don’t will be adrift in a shifting landscape.