Tips for Brands during Covid 19: Find opportunities. But don’t be opportunistic.


Apr 8, 2020

Social isolation is leaving us all feeling a bit…well…isolated. You have the opportunity to simply be available. But what do you do when you can’t reach out in person? You go creative, you digital and you go free.

Companies and organizations around the country are using their imagination to stay visible and top of mind. The Met Opera and dozens of local performing arts groups offer live streaming. Local bookstores host virtual story time. Yoga studios and gyms use Zoom and Facebook Live to broadcast free classes. We even know a school counselor who created his own puppet-based miniseries to talk with kids about coping with feelings.

People want to know that comfort and familiarity are close by. Offering a free trial gives a glimpse of your product and says, above all, you’re here.