Driving Sales Success in the Digital Era

Digital Transformation for B2B Brands

As the B2B sales landscape continues to evolve, traditional print collateral is being replaced by more engaging, digital-focused pieces.

To help customers engage in a meaningful way, B2B companies must adopt a comprehensive approach to their brand experience. One that blends older traditional formats with new interactive ones to get attention. Madison Design is ready to bring your B2B marketing into the digital era.

Digital by the Numbers

Every $1

invested in UX results in an estimated return of $100.1

89%

of B2B buyers gather information about potential purchases online.2

73%

of marketers agree that interactivity
helps message retention.3
1 The Six Steps For Justifying Better UX; Forrester.com
2 30 Crucial B2B Marketing Statistics (2023); Backlink
3 Interactive Content Fuels Customer Experiences, Content Marketing Institute

Let’s transform your digital marketing strategy

Fill out the form for a free 30 minute digital consultation.

Delivering Real Results

Our “Delightfully Different” digital campaign helped EyeMed tell an engaging and attention-grabbing story to brokers and employers. And the results speak for themselves:

Social ads performed 91% above previous months
172% higher click through rate on programmatic banners
3.5% LinkedIn click through rate (benchmark was .45%)

Learn More

Digital, Strategic, Collaborative

Digital Focus

Our flexible, multi-disciplinary team of UX designers, content strategists and developers ready to support your digital transformation. Our suite of capabilities includes: digital product design, campaigns, emails, landing pages, video/animation and banner ads.

Strategic Solutions

Our process starts with leveraging data-driven insights to better understand your business and your customers. Our research approach includes defining the customer journey, building personas, KPI alignment and qualitative research.

Collaborative Approach

We listen to understand your needs, learn about your marketing goals and collaborate with you to build creative solutions. It’s all part of the empathetic and engaging way we build long-lasting relationships with clients.

Curious to see more?

See our latest work and discover more insights

Many media touchpoints, one key insight

See how we built a comprehensive B2B campaign for EyeMed around a compelling statistic.

Digital First

Learn more about what being digital first means and why it matters to your brand strategy.

Creating a Stronger Digital Sales Experience

Find inspiration for your website and learn how to boost your brand’s marketing power online.