As an independent specialty infusion pharmacy that helps patients navigate the ever-changing healthcare environment, BioMatrix was looking to reach more people than ever. Among other obstacles, they’d recently switched their focus and were looking to build a sense of identity—who they really are, how exactly to define their value, and how to stand out among competitors.
CMT Imports has always made things easier for OEMs (Original Equipment Manufacturers), providing comprehensive component solutions for highly engineered parts in the automotive, lawn and garden, industrial equipment and other industries. With over 20 years of experience and new leadership in the form of the founder’s daughter, they were ready to take a new look at what they could do to position themselves for success and continue to grow the business. They were particularly interested in learning how to articulate their value as they started to pursue new avenues to grow sales.
This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an emotional connection.
The Sisters of Mercy have schools all over the world through the Mercy Education System of the Americas (or MESA). But each school in the system expressed their values in a different way. They needed to define what makes a Mercy Education so special, with buy-in from stakeholders across the globe – all while leaving enough flexibility for individual school self-expression. That’s where we came in.
A lot has changed since St. Joseph Orphanage—now NewPath Child and Family Solutions—opened its doors in 1829. After recently becoming an independent non-profit, they needed a brand refresh to reflect that new status and their growing range of services. But such an important legacy meant a rebrand would require a great deal of listening and collaboration, with respect for the past and an eye on the future.