Reconnecting UP! to their users Challenge accepted Challenge This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an...
EYEMED DELIGHTFULLY DIFFERENT Pushing the limits of different Challenge Fighting against a “sea of sameness” in the vision market, EyeMed needed to tell brokers and employers a story of what makes them stand out. It was our job to create an attention-grabbing campaign...
P&G Citizenship Report How moving to all-digital changed the game Challenge You’ve seen us talk about our work with P&G’s annual Citizenship Report before—the downloadable PDFs, the printed summary pieces, its own microsite. In fact, we’ve had the honor of...
Mercy Education System of the Americas (MESA) Bringing the world together Challenge The Sisters of Mercy have schools all over the world through the Mercy Education System of the Americas (or MESA). But each school in the system expressed their values in a different...
P&G Sustainability at Home Changing Direction in Changing Times Challenge Sometimes the project we start with isn’t the project we end up with—especially in the face of a global event that changes everything. We’d just wrapped up an internal sustainability...
