An independent Catholic school serving students from early childhood through eighth grade, St. Ursula Villa offers a unique and inspiring approach to education. Working together with Madison, the school set out to attract new families, increase awareness, energize their community and better articulate their point of difference.
EyeMedEyes on the Prize: Defining the EyeMed Conference ExperienceChallengeEvery year, EyeMed hosts their Sales and Marketing conference for their internal sales and marketing teams (SAM). It’s an opportunity to connect with EyeMed employees, celebrate accomplishments...
As an independent specialty infusion pharmacy that helps patients navigate the ever-changing healthcare environment, BioMatrix was looking to reach more people than ever. Among other obstacles, they’d recently switched their focus and were looking to build a sense of identity—who they really are, how exactly to define their value, and how to stand out among competitors.
CMT Imports has always made things easier for OEMs (Original Equipment Manufacturers), providing comprehensive component solutions for highly engineered parts in the automotive, lawn and garden, industrial equipment and other industries. With over 20 years of experience and new leadership in the form of the founder’s daughter, they were ready to take a new look at what they could do to position themselves for success and continue to grow the business. They were particularly interested in learning how to articulate their value as they started to pursue new avenues to grow sales.
This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an emotional connection.
The Sisters of Mercy have schools all over the world through the Mercy Education System of the Americas (or MESA). But each school in the system expressed their values in a different way. They needed to define what makes a Mercy Education so special, with buy-in from stakeholders across the globe – all while leaving enough flexibility for individual school self-expression. That’s where we came in.
A lot has changed since St. Joseph Orphanage—now NewPath Child and Family Solutions—opened its doors in 1829. After recently becoming an independent non-profit, they needed a brand refresh to reflect that new status and their growing range of services. But such an important legacy meant a rebrand would require a great deal of listening and collaboration, with respect for the past and an eye on the future.
When McNicholas High School developed a new strategy for their organization, they wanted a new brand strategy, too. That’s where we came in. In order to rise above the noise of a fiercely competitive market of local high schools, we needed to define what makes McNick truly unique. It would help them connect with potential students and stay relevant not just now, but for years to come.
The Consumer Electronics Show (CES), an annual Las Vegas expo with 175,000+ attendees and media members, is where brands go to show off their latest and greatest innovations. To stand out in that sea of shiny objects, P&G needed to add big hype to their social presence in real-time as they made new connections and found new content to share.
The result: a suite of static and animated graphics that could live all over P&G’s social media, resulting in one of their highest impacts ever.
IMTS is the country’s largest manufacturing conference. Sounds like the perfect place to unveil revolutionary voice activation technology. To break through in a gigantic, chaotic, loud space, our client didn’t need to be the loudest voice—just the most captivating.
While staying true to a deep generational legacy, this established local icon wanted to expand their appeal to a wider audience and their parents. A clearer identity was the place to start.
As an expanding franchise, the Sleepy Bee needed a structured brand system to make sure their original vision survived and stayed consistent—no matter who was bringing it to life. At Sleepy Bee, it all starts with fresh ingredients. So, that’s where we started, too.
When the Sisters of Mercy decided to close two schools to open a new, combined school, they faced serious challenges and a rare opportunity. With deep involvement from all stakeholders, we created a brand that embraced their enduring legacy and pushed the school firmly into the future.