Brand Building

EyeMed Conference

EyeMed Conference

Challenge Every year, EyeMed hosts their Sales and Marketing conference for their internal sales and marketing teams (SAM). It’s an opportunity to connect with EyeMed employees, celebrate accomplishments and plan for the year ahead. To generate excitement and create...

BioMatrix Brand

BioMatrix Brand

Challenge As an independent specialty infusion pharmacy that helps patients navigate the ever-changing healthcare environment, BioMatrix was looking to reach more people than ever. Among other obstacles, they’d recently switched their focus and were looking to build a...

CMT Brand

CMT Brand

Challenge CMT Imports has always made things easier for OEMs (Original Equipment Manufacturers), providing comprehensive component solutions for highly engineered parts in the automotive, lawn and garden, industrial equipment and other industries. With over 20 years...

UP! Brand

UP! Brand

This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an emotional connection.  UP!’s app connects people in the...

EyeMed ADA

EyeMed ADA

When you’re in a highly-regulated industry like EyeMed, one where customers also skew toward vision problems, accessibility and ADA compliance are constant concerns. But repeatedly adjusting a website and inventory of printed pieces isn’t the most efficient solution....

NewPath Brand

NewPath Brand

A lot has changed since St. Joseph Orphanage—now NewPath Child and Family Solutions—opened its doors in 1829. After recently becoming an independent non-profit, they needed a brand refresh to reflect that new status and their growing range of services. But such an...

McNicholas High School Brand

McNicholas High School Brand

When McNicholas High School developed a new strategy for their organization, they wanted a new brand strategy, too. That’s where we came in. In order to rise above the noise of a fiercely competitive market of local high schools, we needed to define what makes McNick...

P&G Consumer Electronic Show

P&G Consumer Electronic Show

The Consumer Electronics Show (CES), an annual Las Vegas expo with 175,000+ attendees and media members, is where brands go to show off their latest and greatest innovations. To stand out in that sea of shiny objects, P&G needed to add big hype to their social...

Makino Brand Video

Makino Brand Video

IMTS is the country’s largest manufacturing conference. Sounds like the perfect place to unveil revolutionary voice activation technology. To break through in a gigantic, chaotic, loud space, our client didn’t need to be the loudest voice—just the most captivating....