An independent Catholic school serving students from early childhood through eighth grade, St. Ursula Villa offers a unique and inspiring approach to education. Working together with Madison, the school set out to attract new families, increase awareness, energize their community and better articulate their point of difference.
BE NKY Growth Partnership provides businesses with the expertise they need to build opportunity in Boone, Kenton and Campbell Counties. After completing an exciting new rebrand, BE NKY came to us to help them reintroduce themselves. Through both print and digital touchpoints, we strategized how to create an awareness campaign that resonated with site selectors and businesses in targeted industries.
EyeMedEyes on the Prize: Defining the EyeMed Conference ExperienceChallengeEvery year, EyeMed hosts their Sales and Marketing conference for their internal sales and marketing teams (SAM). It’s an opportunity to connect with EyeMed employees, celebrate accomplishments...
As an independent specialty infusion pharmacy that helps patients navigate the ever-changing healthcare environment, BioMatrix was looking to reach more people than ever. Among other obstacles, they’d recently switched their focus and were looking to build a sense of identity—who they really are, how exactly to define their value, and how to stand out among competitors.
CMT Imports has always made things easier for OEMs (Original Equipment Manufacturers), providing comprehensive component solutions for highly engineered parts in the automotive, lawn and garden, industrial equipment and other industries. With over 20 years of experience and new leadership in the form of the founder’s daughter, they were ready to take a new look at what they could do to position themselves for success and continue to grow the business. They were particularly interested in learning how to articulate their value as they started to pursue new avenues to grow sales.
While Cintas has a yearly environmental, social and governance (ESG) report that touches on their Community Impact initiative, this year, they wanted to elevate that initiative with something more substantial. That’s where we came in.
This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an emotional connection.
Fighting against a “sea of sameness” in the vision market, EyeMed needed to tell brokers and employers a story of what makes them stand out. It was our job to create an attention-grabbing campaign and inspire clicks in a medium notorious for generating few clicks, if any.
A lot has changed since St. Joseph Orphanage—now NewPath Child and Family Solutions—opened its doors in 1829. After recently becoming an independent non-profit, they needed a brand refresh to reflect that new status and their growing range of services. But such an important legacy meant a rebrand would require a great deal of listening and collaboration, with respect for the past and an eye on the future.