BE NKY Growth Partnership provides businesses with the expertise they need to build opportunity in Boone, Kenton and Campbell Counties. After completing an exciting new rebrand, BE NKY came to us to help them reintroduce themselves. Through both print and digital touchpoints, we strategized how to create an awareness campaign that resonated with site selectors and businesses in targeted industries.
Sleepy Bee is a Cincinnati brunch institution—well-known for its fresh, local bites and its charming atmosphere. When the brand wanted to update their website with an online user experience that matched their in-store one, we went to work.
EyeMedEyes on the Prize: Defining the EyeMed Conference ExperienceChallengeEvery year, EyeMed hosts their Sales and Marketing conference for their internal sales and marketing teams (SAM). It’s an opportunity to connect with EyeMed employees, celebrate accomplishments...
While Cintas has a yearly environmental, social and governance (ESG) report that touches on their Community Impact initiative, this year, they wanted to elevate that initiative with something more substantial. That’s where we came in.
This wasn’t UP!’s first rodeo with Madison; in 2018, we helped them with a promotional launch campaign. But as they evolved in response to their success, they wanted to refocus on their users by forging an emotional connection.
Fighting against a “sea of sameness” in the vision market, EyeMed needed to tell brokers and employers a story of what makes them stand out. It was our job to create an attention-grabbing campaign and inspire clicks in a medium notorious for generating few clicks, if any.
Sometimes the project we start with isn’t the project we end up with—especially in the face of a global event that changes everything. We’d just wrapped up an internal sustainability campaign for P&G when COVID-19 arrived. Given the changes it brought, P&G pivoted their focus. We had three weeks to repurpose the initiative into “Sustainability at Home,” a consumer-facing campaign that shared tips for life during the pandemic.
Hot off a fiscal year that saw P&G meet or exceed every goal they set, their annual report needed to reflect the winning strategies that got them there—like an entrepreneurial spirit that kept them responsive, nimble and leading in an ever-changing marketplace. We set out to capture those strategies and the company’s upward momentum in creating their 2019 annual report.
IMTS is the country’s largest manufacturing conference. Sounds like the perfect place to unveil revolutionary voice activation technology. To break through in a gigantic, chaotic, loud space, our client didn’t need to be the loudest voice—just the most captivating.